Concept & Branding… Imagination of a Designer


A brand is the personality of a product, service or company and how it relates to key constituencies:Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

People engaged in branding seek to develop or align the expectations behind the brand experience,creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation.

Artist: Pino Lamanna
Creative Fields: Branding, Character Design, Typography
Website: schakalwal.com

This is a huge collection of logos and logotypes created by Pino Lamanna during the last few years. Some of these logos have been created for personal use, just for fun or for practising, while others were made for clients. The typography for the majority of his logos has been handdrawn. While there are many logos, that have already been published on the Behance Network, or elsewhere, you will find a large number of yet unpublished work, too. If you are interested in getting your own sexy logo designed by me, don’t bother asking. Enjoy!.

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One thought on “Concept & Branding… Imagination of a Designer

  1. Pingback: SFBKK - Top 100 Links: Concept and Design

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