Google made further inroads into the travel category Tuesday with the quiet launch of Flight Search, a web-based tool that lets you find and book flights.
Google provided what it called an “early look” at the service on Tuesday with flights to and from a handful of cities, including New York, Chicago, Los Angeles, Dallas and Minneapolis. Participating airlines include Delta, JetBlue, Continental and American.
Flight Search is a more user friendly version of a service Google launched in May. It offered flight info when you typed “flights from [a city] to [another city]” in the Google search window.
Google made its first formal foray into that segment last July with the $700 million purchase of ITA, developer of the airfare search and pricing system QPX that is used by major airlines.