A successful PPC campaign begins with a plan.
A PPC campaign can actually consist of different targets
The most common PPC campaign include:
- Brand awareness
- Leads
- Sales
Brand awareness
Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It’s here where Google Adwords can help.
Google Adwords allows you to reach the users you want to target by placing your ad where they will see it. These targeting tactics are the most general but will offer a wider reach.
Leads
When you can’t make a sale instantly or online, you want to collect leads to follow up with interested prospects and engage them in a conversation.
Calls-to-action might be:
- Request a demo.
- Get a consultation.
- Free trial.
All of these ideas are meant to entice the user to call or fill out an online web form.
How the lead is followed-up on will vary for each business, but now you have information that can be used for PPC customer match campaigns.
Sales
Consumers who are ready to purchase tend to use words in their search queries that indicate higher intent. This can include things like:
- Model numbers.
- Shipping information.
- Discounts.
- Coupons.
- Financing.
A solid PPC account should include numerous goals designed to reach and lead the consumer down the sales funnel to purchase.
After launch, review the results and determine how to optimize and allot budgets.
Kirubaakarann 